The marketplace of hosting providers is populated with me too
products, and there is little differentiation in their positioning. Search for
‘Dedicated Servers’ on Google and you will see a series of ads along with the
top organically ranked domains. A little research into the top links points
towards a gap between the benefits customers are looking for and the features
these sites talk about.
Customers are not interested in buying features, they are paying
money to reap benefits and only benefits.
When it comes to technical selling, enumerating features is
important but that should not overshadow the ultimate result, benefits.
I shall clarify the subtle yet crucial difference between the
famously abbreviated FAB. Feature is an attribute of your product. An advantage
is what it does for the customer. A benefit is a value the advantage brings.
Let us get back to the topic I promised I shall cover - DEDICATED SERVERS.
A typical web hosting begins with shared hosting where a single
server hosts multiple websites. Essentially this boils down to the benefit of
low cost, threat of security, restrained performance guarantee, restricted
functionality, etc.
In Dedicated Servers, a complete server is devoted to meet your
requirements. It means you get more control over the server. Obviously, it
would come with a hefty price tag but the benefits eventually make up for the
additional cost burden.
Gradually businesses that begin with shared hosting graduate
towards requiring a Dedicated Server. It is a crucial decision for business
when to make this transition or even whether to go for the upgrade or not.
A simple cost-benefit analysis can clear the air of doubt.
Below are enlisted top 5 advantages of using Dedicated Servers for
your business:
Freedom of Accessibility:
Having a server for your need opens avenue of possibilities. You
get to be the administrator of the server giving you absolute control over it
to install and configure programs as you like. Being administrator, you can
also choose to host multiple domains of your site on the same server. The admin
access lets you closely monitor the resource usage and other utilization
metrics of your server.
Security:
Enhanced security would be an understatement with Dedicated
servers. The server in dedicated hosting can be equipped with extra security
layers for added protection from vulnerabilities. As with shared hosting data
of other sites that brings along risk of data overlap or any other sort of
malfunction.
Reliability:
Uptime, the time for which the site is accessible, live and
running smoothly. Sales folks use uptime as an armor to counter the high costs
of dedicated servers. Processor power, disk space, and memory are not shared
with other sites ensuring significantly higher uptime.
We at RackBank promise 99.99% network uptime as part of standard
features with dedicated server services.
Unique IP Address:
There are direct benefits of having unique IP address to your
site. One such benefit is improved SEO rankings. In shared hosting, all the
other websites on the server share the same IP address and, therefore, the
performance of one website impacts other sites. Reduced site complexity,
better-defined backlinks uncomplicate search for web-crawlers or spiders
leading to better SEO. A unique IP also reduces the chances of cyber attacks
since the hardware is not shared with other users who might be an attack
target.
Flexibility in terms of Service:
There is host of services models available when it comes to buying
dedicated server services (fully managed, semi-managed, unmanaged, etc.). For
instance, the fully managed services provide an option where the web hosting
company undertakes all the technical maintenance and care of the servers.
Technical specialists with the know how to handle servers handle your servers
for you.
At RackBank, we take pride in rendering superlative services for
our clients.
With RackBank’s High Performance Xeon Dedicated Servers, you get
exclusive features as a standard and that includes - Free cPanel, Plesk or
remote desktop, Remote reboot, 99.99% network uptime, Linux or Windows OS with
License.
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